The goal of ModernBackCare.com is to provide you with a comprehensive, highly informative and useful resource for understanding, preventing, and seeking appropriate treatment for back pain and related conditions.
This site will be continually enhanced with new features, and we will base its direction and future developments primarily on your feedback (please see “Contact Us”) to send in your suggestions.
What is unique about ModernBackCare.com?
What is the purpose of the site?
What is the quality of the content?
What is the business model?
What is unique about ModernBackCare.com?
Comprehensive information and services.
ModernBackCare.com provides in-depth coverage of the most common issues that patients ask about and is frequently updated with new and useful information, clear animations of spine anatomy, conditions and procedures.
Independence.
ModernBackCare.com educates patients in a straightforward, informative manner without bias. Unlike other spine portals, ModernBackCare.com is not owned or directed by companies that sell spine products or medication. None of the articles are written or influenced by companies trying to sell something. All advertisements and sponsorships are clearly identified and labeled.
What is the purpose of the site?
Our business model is simple: we believe that high quality and reliable content and services will attract users seeking information about back pain, and that a high number of users will, in turn, attract sponsorships from corporations, advertisements, and subscriptions from spine specialists.
Importantly, we believe that providing the highest quality patient education on the Internet helps spine specialists serve their patients; we believe that a well-educated patient will heal faster and have fewer recurrences of back pain, and we believe that all of this can be achieved without commercial bias.
What is the quality of the content?
The medical content on this site is unique and independent. Our approach requires the authors to base their writing on verifiable facts and to clearly note when stating an opinion or topic that is controversial.
What is the business model?
ModernBackCare.com is built around the foundation of providing clear, non-commercial patient education. We don't charge patients to use this site. Doctors support this site by subscribing (for an annual fee) to provide patient education to their patients and for a web page in our directory; commercial companies advertise and/or list their clinical trials on our site for a fee; and we have teamed up with Google.com to participate in Google's AdSense program (whereby Google's advertisers can advertise on some pages of our site).
E-mail us to learn more about highly targeted and cost effective advertising on ModernBackCare.com.